Performance Overview
Apr 13–19, 2026 — Week 1 Relaunch Baseline · All figures from Meta API, ClickFunnels (apps), and Hyros (calls)
Total Spend
$3,333.83
7-day period
Impressions
33,415
CPM $99.77
Landing Page Views
571
84.09% of clicks
Applications
45
CP App $74.08
Booked Calls
9
CP Call $370.43
App Rate
7.88%
of landing page views
Call Rate
20%
of applications
Daily Spend vs. Applications
⚠ Apr 16: booking form changed · Apr 17: app drop-off despite stable CTR
Daily CPM & CTR Trend
CPM and CTR remained stable across the period — confirming the app drop was a funnel issue, not ad quality
Adset Summary
| Adset | Spend | Applications | Booked Calls | CP App | CP Call | Top Creative |
|---|
| 1.1 – 1.4 | $778.17 | 18 | 3 | $43.23 | $259.39 | v01.2 | c02 | h02 |
| 1.5 – 1.8 | $911.20 | 7 | 3 | $130.17 | $303.73 | v01.6 | c02 | h02 |
| 1.9 – 1.12 | $762.30 | 13 | 2 | $58.64 | $381.15 | v01.12 | c02 | h02 |
| 1.13 GOD SEND | $882.12 | 7 | 1 | $126.02 | $882.12 | v01.13 | c02 | h02 |
Daily Breakdown
| Date | Spend | Impressions | Clicks | CTR | CPM | Apps | Calls | CP App | Note |
|---|
| Apr 13 | — | — | — | — | — | 0 | 0 | — | Campaign not yet active |
| Apr 14 | $668.95 | 6,618 | 126 | 1.9% | $101.08 | 16 | 2 | $41.81 | |
| Apr 15 | $668.95 | 6,618 | 126 | 1.9% | $101.08 | 16 | 2 | $41.81 | |
| Apr 16 | $1,069.56 | 10,308 | 206 | 2% | $103.76 | 15 | 3 | $71.30 | ⚠ Booking form changed to account creation |
| Apr 17 | $347.57 | 4,147 | 93 | 2.24% | $83.81 | 4 | 0 | $86.89 | ⚠ Existing users blocked from booking |
| Apr 18 | $580.16 | 6,604 | 136 | 2.06% | $87.85 | 6 | 3 | $96.69 | |
| Apr 19 | $667.22 | 5,727 | 118 | 2.06% | $116.50 | 4 | 1 | $166.81 | |
